Case study
BHR Metal Roofing
1 lead a month to 28. Here's how.
Where they started
Good work. Zero proof.
BHR Metal Roofing came to us with a real business and a real reputation — built entirely on word of mouth. No logo. No website. No Google listing. No social media. If you didn't already know them, you couldn't find them.
That's a problem in a trade where the first thing a homeowner does after getting a referral is Google you. Competitors with half the skill were winning jobs because they looked more established online. BHR was losing work they deserved to win.
What they were dealing with
What we built
Everything, from scratch, in the right order.
We didn't just hand them a logo and call it done. We built a complete brand system — then made sure every touchpoint, from their website to their work hoodies, told the same story.
Logo & brand identity
A mark that feels industrial and trustworthy without trying too hard. We built out the full system from there — colors, type, and a visual language that could scale from a business card to a truck wrap without losing anything.
Website
Clean, fast, mobile-first, and built to convert. Service pages written for homeowners who are nervous about hiring a contractor they don't know. A gallery that shows the actual work. CTAs that make it easy to reach out.
Google Business Profile & local SEO
Set up and fully optimized their GBP from zero. Location-targeted service pages so BHR shows up when someone in their area searches for metal roofing — not just when someone already knows their name.
Social media
Content that shows the work, the crew, and the culture. Not stock photos and generic captions — real posts that make BHR feel like a company worth calling. Consistent enough to build trust over time.
Merch & print
Hoodies, hats, business cards, and truck decals. When your crew rolls up to a job site looking like a real company, the homeowner relaxes before you say a word. That's not a small thing.
The result
1 lead a month to 28.
That's not a typo. BHR went from scraping together one lead a month on word of mouth alone to 28 consistent, qualified leads — with a website that converts, a Google presence that shows up, and social media that keeps them top of mind between jobs. The brand didn't just make them look better. It made the phone ring.
What they walked away with
Before Nosh, I was getting maybe one call a month — and half of those were from people who found my number through someone they knew. Now I've got 28 leads coming in consistently. The website, the Google stuff, all of it — it actually works.
Sound familiar?
Good at what you do. Just not getting the leads to prove it.
BHR went from 1 lead a month to 28. That kind of growth doesn't happen by accident — it happens when your brand finally matches the quality of your work. Let's build that for you.